Warm glow is associated with low-but not high-cost sustainable behaviour
Accepted version
Peer-reviewed
Repository URI
Repository DOI
Change log
Authors
Van Der Linden, S
Abstract
Why do people contribute to important societal causes, such as sustainability? This study hypothesized that people are motivated to help because they anticipate a sense of warm glow from acting green. Although results reveal that ‘feel-good’ affect mostly drives low- rather than high-cost behaviour changes, harnessing people’s intrinsic motivation to help the environment may be an underleveraged mechanism for promoting sustainability.
Description
Keywords
40 Engineering, 41 Environmental Sciences
Journal Title
Nature Sustainability
Conference Name
Journal ISSN
2398-9629
2398-9629
2398-9629
Volume Title
1
Publisher
Springer Science and Business Media LLC