In September 2011, protesters occupied a park in New York’s financial district. The Occupy Wall Street movement, spreading over many cities and several countries over that winter, made inequality its banner and did much to bring the issue to the foreground of public debate. Through a sophisticated combination of age-old protest tactics and social media use, Occupy denounced the injustice of the accumulation of riches and power by a small and unaccountable elite. In that sense, the object of the protests was not novel, but the way it was framed—the 99 versus the 1 percent— was (Gould-Wartofsky 2015; Ramos Pinto 2019).