For hydrogen to play a meaningful role in a sustainable energy system, all elements of the value chain must scale coherently. Advocates support electrolytic (green) hydrogen or (blue) hydrogen that relies on methane reformation with carbon capture and storage, however, efforts to definitively choose how to deliver this scaling up are premature. For blue hydrogen, methane emissions must be minimised. Best in class supply chain management in combination with high rates of CO2 capture can deliver a low carbon hydrogen product. In the case of electrolytic hydrogen, the carbon intensity of power needs to be very low for this to be a viable alternative to blue hydrogen. Until the electricity grid is deeply decarbonised, there is an opportunity cost associated with using renewable energy to produce hydrogen, as opposed to integrating this with the power system. To have a realistic chance of success, net zero transition pathways need to be formulated in a way that is coherent with socio-political-economic constraints.