As the Great Resignation continues, leaders continue to struggle with how to recruit and retain the best talent. What do talented workers most want out of their jobs? Is it remote work and autonomy? Better pay and health coverage? The chance to work with a diverse team and make a positive impact in the lives of others? While these dimensions are widely understood as important, our research pinpoints an additional aspect of the most attractive jobs that is currently under recognized: jobs that are designed to enable employees to pursue their out-of-work passions. That is, many employees may benefit from viewing their jobs as conduits to pursue their passion outside of work, and jobs that allow employees to do so may not only draw in talented employees, but can help them maintain their productivity and well-being over the long-term. How can you attract and retain employees who want to pursue their passions outside of work? Drawing on research on passion at work and examples of companies that help employees to embrace out-of-work passions, we recommend creating passion opportunities for your employees through the following steps.