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dc.contributor.authorFrancis, David
dc.contributor.authorRoberts, Ian
dc.contributor.authorElbourne, Diana R
dc.contributor.authorShakur, Haleema
dc.contributor.authorKnight, Rosemary C
dc.contributor.authorGarcia, Jo
dc.contributor.authorSnowdon, Claire
dc.contributor.authorEntwistle, Vikki A
dc.contributor.authorMcDonald, Alison M
dc.contributor.authorGrant, Adrian M
dc.contributor.authorCampbell, Marion K
dc.date.accessioned2011-06-14T16:16:51Z
dc.date.available2011-06-14T16:16:51Z
dc.date.issued2007-11-20
dc.identifier.citationTrials 2007, 8:37
dc.identifier.issn1745-6215
dc.identifier.urihttp://www.dspace.cam.ac.uk/handle/1810/237731
dc.description.abstractBACKGROUND: Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. METHODS: Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. RESULTS: The case study demonstrates that trials need various categories of people to buy in - hence, to be successful, trialists must embrace marketing strategies to some extent. CONCLUSION: The performance of future clinical trials could be enhanced if trialists routinely considered these factors.
dc.language.isoen
dc.publisherSpringer Science and Business Media LLC
dc.rightsAll Rights Reserved
dc.rights.urihttps://www.rioxx.net/licenses/all-rights-reserved/
dc.titleMarketing and clinical trials: a case study.
dc.typeArticle
dc.type.versionPublished Version
dc.date.updated2011-06-14T16:16:51Z
dc.rights.holderFrancis et al.; licensee BioMed Central Ltd.
prism.publicationNameTrials
pubs.declined2017-10-11T13:54:29.606+0100
dcterms.dateAccepted2007-11-20
rioxxterms.versionofrecord10.1186/1745-6215-8-37
dc.identifier.eissn1745-6215
cam.issuedOnline2007-11-20


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