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Elevation puts moral values into action


Type

Article

Change log

Authors

Roper, J 

Abstract

jats:p Moral elevation has been shown to increase helping behavior. However, this might be due to a threatened moral self-image because people engage in a social comparison with a moral exemplar and conclude that their own moral integrity is inferior. Alternatively, feelings of elevation might provide a motivational impetus to act on one’s moral values. We provided participants with an opportunity to engage in self-affirmation, which was followed by an induction of moral elevation or a neutral control mood. Compared to the neutral mood, participants experiencing moral elevation showed higher levels of helping behavior following self-affirmation. This effect was especially pronounced in participants experiencing moral elevation who reminded themselves of previous prosocial behavior; they showed more helping than participants experiencing moral elevation who had not engaged in self-affirmation. Thus, rather than posing a threat to moral self-worth, feelings of elevation can provide the motivational trigger to act on affirmed moral values. </jats:p>

Description

Keywords

elevation, morality, prosocial behavior, moral licensing, self-affirmation

Journal Title

Social Psychological and Personality Science

Conference Name

Journal ISSN

1948-5506
1948-5514

Volume Title

Publisher

SAGE Publications
Sponsorship
Economic and Social Research Council (ES/I031758/1)