jats:titleABSTRACT</jats:title>jats:pThe reindeer (jats:italicRangifer tarandus</jats:italic>) is the mainstay of most of the indigenous cultures and economies of the Eurasian north. Yet much of the literature ignores indigenous perspectives in favour of ecological perspectives based on a resource-oriented model. While acknowledging the role of scientific writing on reindeer, here we explore the meaning of reindeer economies that are also reindeer cultures. We show how reindeer can be endowed with a personhood which parallels that of humans, leading to a working partnership which encompasses both ecological and spiritual dimensions. Even when reindeer herders qualify in veterinary science, this does not wipe out their indigenous understanding of the nature of the reindeer. We relate this to the physical, social and moral demands of life in the taiga.</jats:p>