One of the most significant challenges facing family firms is how to successfully manage succession from one generation of leaders to the next. In this paper, we contribute to existing understandings of this complex and difficult process by exploring how successors use family business succession narratives to legitimate their succession. Building on a case study of Alessi, a family-owned Italian design firm, we draw on the literature on organizational narratives to develop a framework for understanding family business succession narratives and present a typology of some of the narrative strategies that can be used during succession. We conclude with a discussion of the theoretical and practical ramifications of a narrative view of succession in family firms.