jats:pThe gyroid is a continuous and triply periodic cubic morphology which possesses a constant mean curvature surface across a range of volumetric fill fractions. Found in a variety of natural and synthetic systems which form through self‐assembly, from butterfly wing scales to block copolymers, the gyroid also exhibits an inherent chirality not observed in any other similar morphologies. These unique geometrical properties impart to gyroid structured materials a host of interesting optical properties. Depending on the length scale on which the constituent materials are organised, these properties arise from starkly different physical mechanisms (such as a complete photonic bandgap for photonic crystals and a greatly depressed plasma frequency for optical metamaterials). This article reviews the theoretical predictions and experimental observations of the optical properties of two fundamental classes of gyroid structured materials: photonic crystals (wavelength scale) and metamaterials (sub‐wavelength scale).</jats:p>