Policy-making is rarely driven by evidence alone. Thus, climate scientists who adopt an ‘evidence-based’ mindset, expecting more science to lead automatically to better policy, are likely to be disappointed. Instead, embracing an ‘evidence-informed’ attitude to policy-making will be more productive, recognising that evidence must be deployed in such a way as to interact persuasively with other factors. Using the 5th Assessment Report of the IPCC as inspiration, this commentary argues that climate scientists would do well to consider five ideas and ultimately embrace an evidence-informed approach to presenting evidence.