Research data supporting "Differentiation of online text-based advertising and the effect on users’ click behavior"
Jacques, Jason T.
Kristensson, Per Ola
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Jacques, J. T., & Kristensson, P. O. (2015). Research data supporting "Differentiation of online text-based advertising and the effect on users’ click behavior" [Dataset]. https://www.repository.cam.ac.uk/handle/1810/247391
Click data for "Differentiation of Online Text-based Advertising and the Effect on Users’ Click Behavior" as published in "Computers in Human Behavior" (http://dx.doi.org/10.1016/j.chb.2015.04.031)
Publication Reference: https://doi.org/10.1016/j.chb.2015.04.031
This work was supported by the Engineering and Physical Research Council [DTA]. ESPRC
This record's URL: https://www.repository.cam.ac.uk/handle/1810/247391