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Visual accessibility in graphic design: A client-designer communication failure


Type

Article

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Authors

Cornish, K 
Goodman-Deane, J 
John Clarkson, P 

Abstract

It is essential that graphic design is visually clear and accessible. However, evidence suggests that a lack of consideration is given to visual accessibility in print-based graphic design. Furthermore, effective client-designer communication is a vital component in this. This paper investigates current graphic design practice, with regard to visual accessibility, specifically focussing on client-designer communication. A survey of 122 graphic designers and clients identified that these two groups may not be communicating with each other effectively with regard to visual accessibility, and that there is a need to develop inclusive design tools to assist them with this. This paper adds a novel contribution to our limited understanding of visual accessibility in the UK’s graphic design industry.

Description

Keywords

graphic design, communication, design processes, user centred design, visual accessibility

Journal Title

Design Studies

Conference Name

Journal ISSN

0142-694X
1872-6909

Volume Title

40

Publisher

Elsevier BV
Sponsorship
Engineering and Physical Sciences Research Council (EP/K503009/1)
This work was supported by the UK's Engineering and Physical Sciences Research Council (EP/K503009/1).