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dc.contributor.authorWaller, Samen
dc.contributor.authorBradley, Michaelen
dc.contributor.authorHosking, Ianen
dc.contributor.authorClarkson, Johnen
dc.date.accessioned2015-10-13T11:25:05Z
dc.date.available2015-10-13T11:25:05Z
dc.date.issued2013-03-26en
dc.identifier.citationApplied Ergonomics 2015, 46(B), 297-303. doi: 10.1016/j.apergo.2013.03.012en
dc.identifier.issn0003-6870
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/251415
dc.description.abstractThis paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.
dc.languageEnglishen
dc.language.isoenen
dc.publisherElsevier
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleMaking the case for inclusive designen
dc.typeArticle
dc.description.versionThis is the author accepted manuscript. The final version is available from Elsevier via http://dx.doi.org/10.1016/j.apergo.2013.03.012en
prism.endingPage303
prism.publicationDate2013en
prism.publicationNameApplied Ergonomicsen
prism.startingPage297
prism.volume46en
rioxxterms.versionofrecord10.1016/j.apergo.2013.03.012en
rioxxterms.versionVoR
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2013-03-26en
dc.contributor.orcidWaller, Sam [0000-0001-5999-3930]
dc.contributor.orcidBradley, Michael [0000-0002-4843-9640]
dc.contributor.orcidHosking, Ian [0000-0001-9342-4045]
dc.contributor.orcidClarkson, John [0000-0001-8018-7706]
dc.identifier.eissn1872-9126
rioxxterms.typeJournal Article/Reviewen
cam.orpheus.successThu Jan 30 12:55:40 GMT 2020 - The item has an open VoR version.*
rioxxterms.freetoread.startdate2100-01-01


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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's licence is described as Attribution-NonCommercial-NoDerivatives 4.0 International