Show simple item record

dc.contributor.authorWalasek, Lukaszen
dc.contributor.authorRakow, Timen
dc.contributor.authorSkylark, Williamen
dc.date.accessioned2015-12-04T11:35:54Z
dc.date.available2015-12-04T11:35:54Z
dc.date.issued2015-12-29en
dc.identifier.citationJournal of Behavioral Decision Making 2015. doi:10.1002/bdm.1931en
dc.identifier.issn0894-3257
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/252843
dc.description.abstractRecent findings have shown that even without the ability to customize a product, individuals pay more for goods that they assembled. In this paper we examine which components of this creation process account for this increase in valuation, and whether it operates equally for owners and non-owners of the self-assembled object. Based on the self-extension theory of ownership, we propose a psychological mechanism by which the assembly process strengthens the self-object association. In three experiments, we find that – although witnessing the assembly process or assembling a similar product can increase participants’ evaluation of, and attachment to, a product that they own – a greater and more consistent increase in valuation and attachment arises when owners assemble their product themselves. Seemingly, merely learning about the assembly process plays only a small role in enhancing value; for substantial increases in value, one must actually assemble the product oneself. Contrary to the previous findings on the effects of labour on willingness to pay, we find little effect of product assembly among non-owners of the product. We suggest that self-assembly encourages objects to be incorporated into the self, but that this occurs most effectively when one owns the product. Keywords: product assembly,
dc.languageEnglishen
dc.language.isoenen
dc.publisherWiley
dc.titleWhen does construction enhance product value? Investigating the combined effects of object assembly and ownership on valuationen
dc.typeArticle
dc.description.versionThis is the author accepted manuscript. The final version is available from Wiley via https://doi.org/10.1002/bdm.1931en
prism.endingPage156
prism.publicationDate2015en
prism.publicationNameJournal of Behavioral Decision Makingen
prism.startingPage144
prism.volume30en
rioxxterms.versionofrecord10.1002/bdm.1931en
rioxxterms.versionAM
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2015-12-29en
dc.contributor.orcidSkylark, William [0000-0002-3375-2669]
dc.identifier.eissn1099-0771
rioxxterms.typeJournal Article/Reviewen
rioxxterms.freetoread.startdate2016-12-29


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record