The zambra is a genre and context of flamenco unique to the Gitano (Gypsy) neighbourhood of Sacromonte (Granada), which throughout its historical development has been closely intertwined with tourism. Framed by recent musical and social change in the zambra, this article examines debates regarding tourism, authenticity, and local heritage in Sacromonte. Previous research has focused on the economic and institutional dimensions of flamenco tourism with little consideration of local discourses. This article interrogates a static notion of “staged authenticity,” instead focusing on the dynamic and contested relationship between music and tourism in the context of local musical practice.