Feminisation is a term used in the social sciences to describe a profound shift in the gender balance from male to female within a population. The veterinary profession has experienced such a shift over the past 30 years. Research has shown that feminisation can have paradoxical effects on gender equality and status for a profession. However, Clare Allen suggests that, by understanding the processes behind feminisation, and responding appropriately, there is reason to be optimistic for the future of the veterinary profession.