We recently reported the use of ion pairing as a key noncovalent interaction to control regioselectivity in the iridium-catalyzed C–H borylation of aromatic quaternary ammonium salts. Two classes of substrates, benzylamine- and aniline-derived ammonium salts were selectively borylated at the meta position by employing a newly developed anionic ligand for the iridium. It was proposed that the ligand interacts with the cationic substrate via an ion-pairing interaction, positioning the substrate in the optimal orientation for selective activation of the $meta$ C–H bond.