Did you hear the one about how Economics researchers surveyed said they would be prepared to give a quarter of a thumb to get published in a particular journal? It would be funny if it were not true. What has happened to science? Perverse incentives are causing an avalanche of problems in science, not least the reproducibility crisis. Things are so bad the UK Government has started an enquiry into research integrity. This talk will look at the reward structure in science, how it works and the issues it is causing. Opening up all aspects of the scientific process and increasing transparency will not only improve the veracity of the scientific record but will also allow reward where it is due.