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dc.contributor.authorDavies, Benjaminen
dc.contributor.authorKotter, Marken
dc.date.accessioned2017-08-29T17:09:38Z
dc.date.available2017-08-29T17:09:38Z
dc.date.issued2018-02-05en
dc.identifier.issn1929-0748
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/266934
dc.description.abstractBackground: Degenerative Cervical Myelopathy [DCM] is a syndrome of subacute cervical spinal cord compression due to spinal degeneration. Although DCM is common, patient pathways are underdeveloped and a unified treatment approach is lacking. Moreover, fundamental questions, such as the natural history of DCM remain to be answered. The internet has become an attractive tool for medical research, including internet health surveys, with its unrivalled, efficient reach. The most effective recruitment strategy is unknown. Objective: To compare the efficacy of fee based advertisement with alternative free recruitment strategies to a DCM internet health survey. Methods: An internet health survey (Survey Monkey ®), accessed by a new DCM internet platform (myelopathy.org) was created. Using multiple survey collectors and the website Google Analytics ®, the efficacy of fee based recruitment strategies (Google Adwords ®) and free alternatives (including Facebook ®, Twitter ® and Myelopathy.org) were compared. Results: Overall, 772 surveys (513, 66% fully complete) were completed, 305 (40%) from fee based strategies and 455 (59%) from free alternatives. Accounting for researcher time, fee based strategies were more expensive ($7.8/response vs $3.8/response) and identified a less motivated audience (Click-Through-Rate 5% vs 57%) but were more time efficient for the researcher (2mins/response vs 16mins/response). Facebook ® was the most effective free strategy, providing 239 (31%) responses; a single message to 4 existing communities yielded 133 (17%) responses within 7 days. Conclusions: The internet can efficiently reach large numbers of patients. Free and fee based recruitment strategies both have merits. Facebook communities are a rich resource for internet researchers.
dc.description.sponsorshipMRNK is supported by NIHR Clinician Scientist Award. This project was supported by a grant from the NIHR HTC Disclaimer: This report is independent research arising from a Clinician Scientist Award, CS-2015-15- 023, supported by the National Institute for Health Research. The views expressed in this publication are those of the authors and not necessarily those of the NHS, the National Institute for Health Research or the Department of Health.
dc.language.isoenen
dc.publisherJMIR Publications
dc.rightsAttribution 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectcervicalen
dc.subjectmyelopathyen
dc.subjectspondylosisen
dc.subjectspondyloticen
dc.subjectstenosisen
dc.subjectdisc herniationen
dc.subjectossification posterior longitudinal ligamenten
dc.subjectdegenerationen
dc.subjectdisabilityen
dc.subjectrecoveryen
dc.subjectquestionnaireen
dc.subjectinternet surveyen
dc.subjectGoogle AdWordsen
dc.subjectadvertisingen
dc.subjectsocial mediaen
dc.subjectelectronic surveyen
dc.titleLessons from recruitment to an internet based survey for Degenerative Cervical Myelopathy: merits of free and fee based methodsen
dc.typeArticle
prism.issueIdentifier2en
prism.numbere18en
prism.publicationDate2018en
prism.publicationNameJMIR Research Protocolsen
prism.volume7en
dc.identifier.doi10.17863/CAM.11822
dcterms.dateAccepted2017-05-26en
rioxxterms.versionofrecord10.2196/resprot.6567en
rioxxterms.versionVoRen
rioxxterms.licenseref.urihttp://creativecommons.org/licenses/by/4.0/en
rioxxterms.licenseref.startdate2018-02-05en
dc.contributor.orcidDavies, Benjamin [0000-0003-0591-5069]
dc.contributor.orcidKotter, Mark [0000-0001-5145-7199]
dc.identifier.eissn1438-8871
rioxxterms.typeJournal Article/Reviewen
pubs.funder-project-idDepartment of Health (via National Institute for Health Research (NIHR)) (CS-2015-15-023)
cam.issuedOnline2018-02-05en
rioxxterms.freetoread.startdate2100-01-01


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Attribution 4.0 International
Except where otherwise noted, this item's licence is described as Attribution 4.0 International