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dc.contributor.authorOraiopoulos, N
dc.contributor.authorDunlop, WCN
dc.date.accessioned2017-11-24T15:37:23Z
dc.date.available2017-11-24T15:37:23Z
dc.date.issued2017-07
dc.identifier.issn0741-238X
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/269679
dc.description.abstractThe purpose of this study was to identify the key barriers to a customer-focused drug development process and develop a comprehensive framework to overcome them. METHODS: The paper draws on existing literature, both academic and practitioner, across a range of disciplines (innovation management, marketing, organizational behavior, behavioral economics, health economics, industry reports). On the basis of this extensive review, a conceptual framework is developed that offers concrete suggestions on how organizations can overcome the barriers and enable a more customer-focused development process. RESULTS: The barriers to collaboration are organized into three distinct categories (economic, behavioral, organizational), and within each category, a one-to-one mapping between barriers and solutions is developed. CONCLUSION: The framework is specifically designed with the objective of offering actionable and practical advice to executives who face these challenges in their organizations. The paper provides a unique theoretical contribution by synthesizing findings from several academic disciplines with concrete examples from the pharmaceutical industry. FUNDING: Mundipharma International Limited.
dc.description.sponsorshipMundipharma International Limited
dc.languageeng
dc.publisherHealth Communications, Inc.
dc.subjectBusiness
dc.subjectCustomer-focused development
dc.subjectDrug development
dc.subjectFinance
dc.subjectHealth economics
dc.subjectMarket access
dc.subjectPatient access
dc.subjectPharmaceuticals
dc.subjectR&D management
dc.subjectValue frameworks
dc.titleWhen science is not enough: a framework towards more customer-focused drug development
dc.typeArticle
prism.endingPage1583
prism.issueIdentifier7
prism.publicationDate2017
prism.publicationNameAdvances in Therapy
prism.startingPage1572
prism.volume34
dc.identifier.doi10.17863/CAM.11201
dcterms.dateAccepted2017-06-17
rioxxterms.versionofrecord10.1007/s12325-017-0567-y
rioxxterms.versionAM
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserved
rioxxterms.licenseref.startdate2017-07
dc.contributor.orcidOraiopoulos, Nektarios [0000-0001-5517-4751]
dc.identifier.eissn1865-8652
rioxxterms.typeJournal Article/Review
cam.issuedOnline2017-06-17
rioxxterms.freetoread.startdate2018-06-17


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