Customising and deploying roadmapping in an organisational setting: The LEGO Group experience
Journal of Engineering and Technology Management - JET-M
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Kerr, C., Phaal, R., & Thams, K. (2017). Customising and deploying roadmapping in an organisational setting: The LEGO Group experience. Journal of Engineering and Technology Management - JET-M https://doi.org/10.1016/j.jengtecman.2017.10.003
When roadmapping is being introduced into an organisation, there are a number of ‘reference’ processes which can be consulted to help ease the barriers to implementation. However, it is critical to recognise that such reference processes offer a baseline design and careful consideration should be given to how they could be adopted for use within a specific organisational setting. Through a research engagement with the LEGO Group, this paper captures and reports on the process journey (including the problems faced by the users and lessons learned) in customising a reference process and the deployment of the adapted approach.
roadmapping, technology management, strategy, innovation, LEGO
External DOI: https://doi.org/10.1016/j.jengtecman.2017.10.003
This record's URL: https://www.repository.cam.ac.uk/handle/1810/271155