Corporate Branding and Collegiate Coats of Arms as Logos: Marked Ceramics and the University of Cambridge
Accepted version
Peer-reviewed
Repository URI
Repository DOI
Change log
Authors
Cessford, C https://orcid.org/0000-0001-7291-7828
Abstract
Corporate branding and logos are typically conceived of as mid-20th-century phenomena. This study provides a greater time depth to these concepts, by considering ceramics used by the colleges of the University of Cambridge between the late 18th century and the current day. It also considers corporate branding and logos in terms of well-established institutions, which were already deeply associated with pre-existing symbols such as coats of arms. As well as being functional items collegiate ceramic tablewares fulfilled a range of symbolic functions, including both reinforcing overall group identity as well as internal status divisions.
Description
Keywords
Ceramics, Collegiate, Brands, Logos
Journal Title
International Journal of Historical Archaeology
Conference Name
Journal ISSN
1092-7697
1573-7748
1573-7748
Volume Title
22
Publisher
Springer Science and Business Media LLC