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dc.contributor.authorVasiljevic, Milicaen
dc.contributor.authorCouturier, Dominiqueen
dc.contributor.authorFrings, Danielen
dc.contributor.authorMoss, Antony Cen
dc.contributor.authorAlbery, Ian Pen
dc.contributor.authorMarteau, Theresaen
dc.date.accessioned2018-04-23T09:42:27Z
dc.date.available2018-04-23T09:42:27Z
dc.date.issued2018-07en
dc.identifier.issn0278-6133
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/275105
dc.description.abstractObjective: Labels indicating low/light versions of tobacco and foods are perceived as less harmful which may encourage people to consume more. There is an absence of evidence concerning the impact on consumption of labelling alcohol products as lower in strength. The current study tests the hypothesis that labelling wine and beer as lower in alcohol increases their consumption. Methods: Weekly wine and beer drinkers (n=264) sampled from a representative panel of the general population of England were randomised to one of three groups to taste test drinks in a bar-laboratory varying only in the label displayed; Group 1: verbal descriptor Super Low combined with 4%ABV for wine/1%ABV for beer; Group 2: verbal descriptor Low combined with 8%ABV for wine/3%ABV for beer; Group 3: No verbal descriptors of strength (Regular). Primary outcome was total volume (ml) of drink consumed. Results: The results supported the study hypothesis: the total amount of drink consumed increased as the label on the drink denoted successively lower alcohol strength, BLin=.71, p=.015, [95%CI=0.13/1.30]. Group contrasts showed significant differences between those offered drinks labelled as Super Low (M=213.77) compared to Regular (M=176.85), B=1.43, p=.019, [95%CI=0.24/2.61]. There was no significant difference in amount consumed between those offered drinks labelled as Low compared to Regular. Conclusions: These results suggest that labelling drinks as lower in strength increases the amount consumed. Further studies are warranted to test for replication in non-laboratory settings and to estimate whether any effects are at a level with the potential to harm health. Trial registration: ISRCTN15530806
dc.format.mediumPrint-Electronicen
dc.languageengen
dc.publisherAPA
dc.rightsAttribution 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectHumansen
dc.subjectEthanolen
dc.subjectAlcohol Drinkingen
dc.subjectAdvertisingen
dc.subjectAdolescenten
dc.subjectAdulten
dc.subjectAgeden
dc.subjectMiddle Ageden
dc.subjectFemaleen
dc.subjectMaleen
dc.subjectYoung Adulten
dc.titleImpact of lower strength alcohol labeling on consumption: A randomized controlled trial.en
dc.typeArticle
prism.endingPage667
prism.issueIdentifier7en
prism.publicationDate2018en
prism.publicationNameHealth psychology : official journal of the Division of Health Psychology, American Psychological Associationen
prism.startingPage658
prism.volume37en
dc.identifier.doi10.17863/CAM.22284
dcterms.dateAccepted2018-02-06en
rioxxterms.versionofrecord10.1037/hea0000622en
rioxxterms.versionAM*
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2018-07en
dc.contributor.orcidVasiljevic, Milica [0000-0001-7454-7744]
dc.contributor.orcidCouturier, Dominique-Laurent [0000-0001-5774-5036]
dc.contributor.orcidFrings, Daniel [0000-0002-0183-9516]
dc.contributor.orcidMoss, Antony C [0000-0001-9045-2542]
dc.contributor.orcidAlbery, Ian P [0000-0002-5626-8677]
dc.contributor.orcidMarteau, Theresa [0000-0003-3025-1129]
dc.identifier.eissn1930-7810
rioxxterms.typeJournal Article/Reviewen
pubs.funder-project-idDepartment of Health (PRP number 107001)
cam.orpheus.successThu Jan 30 12:59:30 GMT 2020 - The item has an open VoR version.*
rioxxterms.freetoread.startdate2100-01-01


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Attribution 4.0 International
Except where otherwise noted, this item's licence is described as Attribution 4.0 International