As the UK aims to produce 15% of its energy consumption from renewables by 2020, planning policy becomes increasingly important to facilitate the large-scale implementation of renewable technologies. As it stands, there is great opposition to wind farms across Wales, the North East of England and Scotland. How can we improve the planning process and companies’ engagement with the local community to increase the success rate for planning applications? This piece looks at what we can learn from psychological and sociological frameworks, such as the Theory of Planned Behaviour and concepts of place attachment, to craft a suitable government response.