Mental health campaigns and social representations theory: a consideration

Abstract

This paper considers health campaigns, and in particular mental health campaigns, from the perspective of social representations theory. In particular, it focuses on some of the potentially problematic aspects of campaigns that focus on education. It ends with a plea for more campaigns that draw on the theory from the outset, using Lauri’s (2005; 2015) use of the theory in a campaign to increase organ donation in Malta as an example of this.