jats:titleABSTRACT</jats:title>jats:pIn February 1951, the jats:italicSunday Express</jats:italic> printed a piece extolling the virtues of a Colonial Service career, under the headline: ‘Sanders of the River, Still the Best Job for a British Boy’. This article explores the ideological and practical reasons why Sanders of the River, a character apparently so at odds with the post-Second World War Colonial Service message, continued to hold enough cultural resonance that it was considered appropriate to utilize him as a recruitment tool in 1951. Edgar Wallace's literary creation occupied a defining place in metropolitan understandings of the Colonial Service's work. Yet, by 1951, the ideological aims of the colonial project were changing. Sanders's paternalism had been dismissed in favour of a rhetoric that emphasized partnership and progress. The post-1945 district officer was expected to be a modern administrator, ready to work alongside educated Africans to prepare Britain's colonies for self-government. Exploring both Colonial Office recruitment strategies and recruits’ career motivations, this article situates the often ignored issue of Colonial Service recruitment at the end of empire within a wider cultural context to illuminate why, even as many turned away from careers in empire after 1945, a significant number of young Britons continued to apply.</jats:p>