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Whose ideas are most fixating, your own or other people's? The effect of idea agency on subsequent design behaviour

Published version
Peer-reviewed

Type

Article

Change log

Authors

Neroni, MA 

Abstract

During idea generation, designers might inadvertently restrict their exploration of the solution space by adhering either to their own initial ideas or to those developed by others. To investigate which of these sources of ideas is more fixating, we conducted an experimental study with Engineering students engaged in a series of ten computer-based structural design tasks. Participants were divided into two conditions, either developing their own solutions to the first five tasks or watching someone else do so. In the subsequent five tasks, those in the first condition more often adhered to the design approaches suited to the initial five tasks. This resulted in fewer design variations, greater costs and different subjective experiences of the tasks.

Description

Keywords

creativity, design behaviour, design cognition, design fixation, psychology of design

Journal Title

Design Studies

Conference Name

Journal ISSN

0142-694X
1872-6909

Volume Title

Publisher

Elsevier
Sponsorship
Engineering and Physical Sciences Research Council (EP/K008196/1)