Start-ups: Integrating product, market and supply chain decisions to build-up market entry capabilities
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Conference Object
Change log
Authors
Valente, Luís F
Barros, Ana C
Maia, Catarina
Cunha, João P
Description
Keywords
Product - Market - Supply Chain framework, Start-ups, Market entry capabilities, Case Study Research
Journal Title
Conference Name
22nd Cambridge International Manufacturing Symposium
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Publisher
Centre for International Manufacturing, University of Cambridge Institute for Manufacturing