Reply to Sharp et al.: psychological targeting produces robust effects
Accepted version
Peer-reviewed
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Authors
Matz, SC
Kosinski, M
Nave, G
Stillwell, DJ
Abstract
Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons.
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Journal Title
Proceedings of the National Academy of Sciences of the United States of America
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Journal ISSN
1091-6490
1091-6490
1091-6490
Volume Title
115
Publisher
National Academy of Sciences