Reply to Sharp et al.: psychological targeting produces robust effects

Thumbnail
View / Open Files
Authors
Matz, SC
Kosinski, M
Nave, G
  Stillwell, David
Publication Date
2018-08
Journal Title
Proceedings of the National Academy of Sciences of the United States of America
ISSN
1091-6490
Publisher
National Academy of Sciences
Volume
115
Issue
34
Pages
E7891-E7891
Language
eng
Type
Article
Metadata
Show full item record
Citation
Matz, S., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Sharp et al.: psychological targeting produces robust effects. Proceedings of the National Academy of Sciences of the United States of America, 115 (34), E7891-E7891. https://doi.org/10.1073/pnas.1811106115
Abstract
Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons.
Identifiers
External DOI: https://doi.org/10.1073/pnas.1811106115
This record's URL: https://www.repository.cam.ac.uk/handle/1810/285373


Rights
Licence:
http://www.rioxx.net/licenses/all-rights-reserved