Reply to Sharp et al.: psychological targeting produces robust effects
View / Open Files
Authors
Matz, SC
Kosinski, M
Nave, G
Stillwell, DJ
Publication Date
2018-08Journal Title
Proceedings of the National Academy of Sciences of the United States of America
ISSN
1091-6490
Publisher
National Academy of Sciences
Volume
115
Issue
34
Pages
E7891-E7891
Language
eng
Type
Article
Metadata
Show full item recordCitation
Matz, S., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Sharp et al.: psychological targeting produces robust effects. Proceedings of the National Academy of Sciences of the United States of America, 115 (34), E7891-E7891. https://doi.org/10.1073/pnas.1811106115
Abstract
Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons.
Identifiers
External DOI: https://doi.org/10.1073/pnas.1811106115
This record's URL: https://www.repository.cam.ac.uk/handle/1810/285373
Rights
Licence:
http://www.rioxx.net/licenses/all-rights-reserved
Statistics
Total file downloads (since January 2020). For more information on metrics see the
IRUS guide.
Recommended or similar items
The current recommendation prototype on the Apollo Repository will be turned off on 03 February 2023. Although the pilot has been fruitful for both parties, the service provider IKVA is focusing on horizon scanning products and so the recommender service can no longer be supported. We recognise the importance of recommender services in supporting research discovery and are evaluating offerings from other service providers. If you would like to offer feedback on this decision please contact us on: support@repository.cam.ac.uk