Reply to Sharp et al.: psychological targeting produces robust effects

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Authors
Matz, SC
Kosinski, M
Nave, G
  Stillwell, David
Publication Date
2018-08
Journal Title
Proceedings of the National Academy of Sciences of the United States of America
ISSN
1091-6490
Publisher
National Academy of Sciences
Volume
115
Issue
34
Pages
E7891-E7891
Language
eng
Type
Article
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Citation
Matz, S., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Sharp et al.: psychological targeting produces robust effects. Proceedings of the National Academy of Sciences of the United States of America, 115 (34), E7891-E7891. https://doi.org/10.1073/pnas.1811106115
Abstract
Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons.
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External DOI: https://doi.org/10.1073/pnas.1811106115
This record's URL: https://www.repository.cam.ac.uk/handle/1810/285373
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