Reply to Sharp et al.: psychological targeting produces robust effects
Authors
Matz, SC
Kosinski, M
Nave, G
Stillwell, DJ
Change log
Abstract
Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons.
Publication Date
2018-08
Online Publication Date
2018-08-03
Acceptance Date
2018-07-17
Keywords
Journal Title
Proceedings of the National Academy of Sciences of the United States of America
Journal ISSN
1091-6490
1091-6490
1091-6490
Volume Title
115
Publisher
National Academy of Sciences