© 2018 Elsevier B.V. With rapid growth of self-driving vehicle technologies, policymakers and industry are actively engaging the public to understand attitudes toward smart mobility. As public officials explore implementing connected systems, they may find diverse reactions. We present an important insight using precise technology adoption curves for three age groups within a major initiative in the United Kingdom, going beyond theoretical expectations. Specifically, the adaptation of self-driving cars reflects the patterns of adaptation to previous technologies. Furthermore, older participants were more likely to be late adopters of the technology than younger participants. Implications from these insights offer the opportunity to enhance public engagement and optimize the implementation of such systems, thereby maximizing population benefits.