In this article, I examine Juan de Torres’s poetics of the visual through a reading of his Cancionero de Palacio poems dealing with the visual sphere. I argue that his poetry demonstrates familiarity with medieval scholastic psychology, particularly in relation to sight and memory. The visual sphere can be understood as both the external, phenomenological and somatic world of experience and intersubject interaction, and as the interior world of the psyche and the affect. Lacanian and Jamesonian reading strategies are deployed to approach latent psychological and socio-political content in Torres’s representation of psychic disarray of the lover. The visual sphere is the medium by and through which desire is apprehended and the subject inscribes itself in the symbolic order, seeks the desire of the Other and is subject to the surveying gaze of power hierarchies. Torres’s work shows great skill and wit, and stands as a particularly good example of the way in which a highly abstract poetic corpus deals directly with the visual understood as power and hierarchy.