Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study.
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Pell, D., Penney, T., Hammond, D., Vanderlee, L., White, M., & Adams, J. (2019). Support for, and perceived effectiveness of, the UK soft drinks industry levy among UK adults: cross-sectional analysis of the International Food Policy Study.. BMJ open, 9 (3), e026698. https://doi.org/10.1136/bmjopen-2018-026698
ABSTRACT Objectives To answer four questions: What are attitudes, knowledge and social norms around sugar-sweetened beverages (SSBs)? What are current levels of trust in messages on SSBs? What is current support for, and perceived effectiveness of, the UK Soft Drinks Industry Levy (SDIL)? What is the association between attitudes, knowledge, social norms, trust, SSB consumption and socio-demographic factors; and support for, and perceived effectiveness of, the SDIL? Design Cross-sectional on-line survey. Setting UK Participants UK respondents to the 2017 International Food Policy Study aged 18-64 years who provided information on all variables of interest (n=3104). Outcome measures Self-reported perceived effectiveness of, and support for, the SDIL. Results Most participants supported the SDIL (70%), believed it will be effective (71%), had a positive attitude to SSBs (62%), had knowledge of the link between SSBs and obesity (90%), and trusted messages from health experts (61%), but not those from the food and beverage industry (73%). Nearly half (46%) had negative social norms about drinking SSBs. In adjusted models, older age, non-consumption of SSBs, social norms to not drinks SSBs, knowledge of the link between SSBs and obesity and trust in health expert messages were associated with greater support for the SDIL, whereas having dependent children and trusting messages from the food and beverage industry were associated with less support. In adjusted models, older age was associated with lower perceived effectiveness of the SDIL, whereas social norms to not drink SSBs, negative attitudes to SSBs, and trusting messages from health experts and the food and beverage industry were associated with greater perceived effectiveness. Conclusions There was strong support for the SDIL and belief that it will be effective. Those with more ‘public health’ orientated norms and trust were generally more likely to support the SDIL or believe that it will be effective. Keywords: taxation, soda tax, public health, attitudes, nutrition & dietetics
Funding for the International Food Policy Study was provided by the Canadian Institutes of Health Research (CIHR; operating grant). Additional support was provided by a CIHR – Public Health agency of Canada (PHAC) Applied Public Health Research Chair. The study has no affiliations with the food industry. The analyses reported in this paper were supported by The Health Foundation. JA & MW are supported by the Centre for Diet and Activity Research (CEDAR), a UKCRC Public Health Research Centre of Excellence. Funding from the British Heart Foundation, Cancer Research UK, Economic and Social Research Council, Medical Research Council, the National Institute for Health Research, and the Wellcome Trust, under the auspices of the UK Clinical Research Collaboration, is gratefully acknowledged (grant number MR/K023187/1).
Wellcome Trust (087636/Z/08/Z)
Economic and Social Research Council (ES/G007462/1)
Medical Research Council (MR/K023187/1)
Department of Health (via National Institute for Health Research (NIHR)) (16/130/01)
Department of Health (via National Institute for Health Research (NIHR)) (PD-SPH-2015-10029 BH154142)
Embargo Lift Date
External DOI: https://doi.org/10.1136/bmjopen-2018-026698
This record's URL: https://www.repository.cam.ac.uk/handle/1810/288993