jats:p This article examines the relationship between utopian production and reception via a reading of the work of the great utopian author and theorist William Morris. This relationship has invariably been defined by an inequality: utopian producers have claimed unlimited freedom in their attempts to imagine new worlds, while utopian recipients have been asked to adopt such visions as their own without question. Morris’s work suggests two possible responses to this inequality. One response, associated with theorist Miguel Abensour, is to liberate reception, with Morris’s utopianism containing an invitation to readers to reformulate the vision proffered. However, this response, despite its dominance in contemporary utopian theory, not only misreads Morris but also undermines the political efficacy of utopianism. Consequently, I suggest that Morris responds to the problem of utopian inequality by constraining production, proposing a historical control on utopianising; new utopias are directed by an archive of visions articulated in past struggles. </jats:p>