jats:titleAbstract</jats:title>jats:pHappiness economics as advocated by Frijters jats:italicet al.</jats:italic> makes three assumptions: that policy should be based on facts about the net effect of a factor on happiness; that wellbeing policy should be technocratic and centralized; and that the only credible objections come from critics who do not value happiness. We argue that all three should be rejected and that the science and policy of wellbeing should instead be pluralistic, context-sensitive and participatory.</jats:p>