Institutional theory’s claims to be critical ring hollow. Not only does it lack an emancipatory agenda but most institutional work privileges agentic power over hegemonic. Even when engaging with ‘grand challenges’ institutional theorists are inclined to overlook larger structures of domination in favour of focusing on smaller, more manageable issues. As a result, institutional theorists run the risk of becoming complicit in the reification and legitimation of structures of domination. A process of self-critique must be initiated in order to recognize the role institutional theory is playing in this process.