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The Experience of Consensus: Video as an Effective Medium to Communicate Scientific Agreement on Climate Change

Accepted version
Peer-reviewed

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Type

Article

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Authors

van der Linden, S 
Ballew, MT 
Rosenthal, SA 

Abstract

jats:p Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority. </jats:p>

Description

Keywords

consensus, gateway belief model, descriptive norms, video

Journal Title

Science Communication

Conference Name

Journal ISSN

1075-5470
1552-8545

Volume Title

41

Publisher

SAGE Publications

Rights

All rights reserved