Aligning Strategy and Design Perspectives: A Framework of Design's Strategic Contributions
Accepted version
Peer-reviewed
Repository URI
Repository DOI
Change log
Authors
Stevens, J
Moultrie, James https://orcid.org/0000-0001-6482-2079
Description
Keywords
design value, strategy formulation, strategy implementation, communication, strategic vision, RESOURCE-BASED VIEW, COMPETITIVE ADVANTAGE, FIRM
Journal Title
DES J
Conference Name
Journal ISSN
1460-6925
1756-3062
1756-3062
Volume Title
14
Publisher
Informa UK Limited
Publisher DOI
Rights
All rights reserved