Tömörbatu became a herder after completing his primary school education. A few years later, he studied computer science in Inner Mongolia for two years, and during this period he travelled all over Inner Mongolia with his friends, and collected many books. After returning to Hobogsair, he opened a bookstore called ‘Spirit of Jungaria’ but he soon changed his mind and started a studio called Tsetsen Döröö where he basically designed and printed cards and recorded wedding and other public events. In the video, he criticises the Torghuts for their alcoholism and excessive consumerist habits. As a result of his public campaign, and supported by Shalva Gegen, the religious leader in Hobogsair, the county government passed a resolution in 2012 banning alcohol in public space.