This paper presents a review on thermal comfort research that is informed by changes in occupant behavior, lifestyle, and income leading to rebound or pre-bound effect. It explores the current state of research in thermal comfort domain through a systematic review to identify the gaps and opportunities specifically focusing on energy-intensive developing countries. This review argues that adaptive thermal comfort is a continuously evolving domain owing to dynamic modifications in occupant behavior occurring from changes in the cost of energy services and preference of comfort (rebound/pre-bound effect). A conceptual framework linking thermal comfort, rebound/pre-bound effect, and occupant behavior is forwarded through the introduction of an exogenous factor related to occupant well-being. The results ascertain that there is a need of localized thermal comfort model with an occupant-centric approach that can help in enhancing comfort and reducing energy consumption.