This paper focuses on: (i) Automatic recognition of taste-liking from facial videos by comparatively training and evaluating models with engineered features and state-of-the-art deep learning architectures, and (ii) analysing the classification results along the aspects of facilitator type, and the gender, ethnicity, and personality of the participants. To this aim, a new beverage tasting dataset acquired under different conditions (human vs. robot facilitator and priming vs. non-priming facilitation) is utilised. The experimental results show that: (i) The deep spatiotemporal architectures provide better classification results than the engineered feature models; (ii) the classification results for all three classes of liking, neutral and disliking reach F1 scores in the range of 71%-91%; (iii) the personality-aware network that fuses participants’ personality information with that of facial reaction features provides improved classification performance; and (iv) classification results vary across participant gender, but not across facilitator type and participant ethnicity.