This paper draws together new research findings with recent evidence, theory, and policy developments relating to place-based planning for health and wellbeing. It considers how Neighbourhood Planning (NP) can support the advancement of the ageing well agenda and wellbeing goals in rural areas of England. We argue that NP can theoretically impact positively on age-friendly objectives (sensitive housing design, downsizing options, social and civic participation), but this is limited without greater incentives and political commitment to integrated policymaking. Without due attention the advancement of ageing well and rural wellbeing through NP, as currently constructed, will remain a largely missed opportunity.

Keywords: ageing, localism, neighbourhood, public health, planning, rural, wellbeing