Behavioural interventions for micro-mobility adoption: Low-hanging fruits or hard nuts to crack?
Transportation Research Part F: Traffic Psychology and Behaviour
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Bao, H., & Lim, Y. (2022). Behavioural interventions for micro-mobility adoption: Low-hanging fruits or hard nuts to crack?. Transportation Research Part F: Traffic Psychology and Behaviour https://doi.org/10.1016/j.trf.2021.12.011
This study explores the potential and challenges of applying behavioural interventions to promote micro-mobility adoption. Our online experiments with New York City residents showed that nudges and faming improved respondents’ willingness to adopt e-scooters significantly. Moreover, our experiments spanned over the pre-, during- and post- COVID-19 lockdown period in New York City. Findings from this natural experiment revealed that the effect of these behavioural interventions varied significantly during the pandemic, likely due to a heightened level of health consciousness and a new perspective regarding social interactions. Behavioural tools cannot be taken off-the-shelf and applied as a blanket policy. Individual and group characteristics have to be assessed to devise the pre-eminent behavioural interventions for a particular target audience. More experiments across a wide range of economic, social, cultural, and political settings are needed to guide the application of behavioural interventions in transportation studies.
National Natural Science Foundation of China
Economic and Social Research Council (ES/P004296/1)
Embargo Lift Date
External DOI: https://doi.org/10.1016/j.trf.2021.12.011
This record's URL: https://www.repository.cam.ac.uk/handle/1810/331601
Attribution-NonCommercial-NoDerivatives 4.0 International
Licence URL: https://creativecommons.org/licenses/by-nc-nd/4.0/