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Behavioural interventions for micro-mobility adoption: Low-hanging fruits or hard nuts to crack?

Accepted version
Peer-reviewed

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Type

Article

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Authors

Bao, HXH 
Lim, Y 

Abstract

This study explores the potential and challenges of applying behavioural interventions to promote micro-mobility adoption. Our online experiments with New York City residents showed that nudges and faming improved respondents’ willingness to adopt e-scooters significantly. Moreover, our experiments spanned over the pre-, during- and post- COVID-19 lockdown period in New York City. Findings from this natural experiment revealed that the effect of these behavioural interventions varied significantly during the pandemic, likely due to a heightened level of health consciousness and a new perspective regarding social interactions. Behavioural tools cannot be taken off-the-shelf and applied as a blanket policy. Individual and group characteristics have to be assessed to devise the pre-eminent behavioural interventions for a particular target audience. More experiments across a wide range of economic, social, cultural, and political settings are needed to guide the application of behavioural interventions in transportation studies.

Description

Keywords

Innovation, Shared economy, Behavioural biases, Social norm, Loss aversion, Prospect theory

Journal Title

Transportation Research Part F: Traffic Psychology and Behaviour

Conference Name

Journal ISSN

1369-8478
1873-5517

Volume Title

Publisher

Elsevier BV
Sponsorship
Economic and Social Research Council (ES/P004296/1)
National Natural Science Foundation of China