Slow growth in the bivalve mariculture sector results from production inefficiencies, food safety concerns, limited availability of convenience products and low consumer demand. Here we assess whether bivalves could meet mass-market seafood demand across the bivalve value chain. We explore how bivalve production could become more efficient, strategies for increasing edible meat yield and how food safety could be improved through food processing technologies and new depuration innovations. Finally, we examine barriers to consumer uptake, such as food allergen prevalence and bivalve preparation challenges, highlighting that appealing and convenient bivalve food products could provide consumers with nutritious and sustainable seafood options-and contribute positively to global food systems.