Mutualism and the dynamics of new platform creation: a study of Cisco and Fog computing
Authors
Khanagha, S
Ansari, S
Paroutis, S
Oviedo, L
Publication Date
2022-03Journal Title
Strategic Management Journal
ISSN
0143-2095
Publisher
Wiley-Blackwell
Volume
43
Issue
3
Pages
476-506
Language
en
Type
Article
This Version
AO
VoR
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Khanagha, S., Ansari, S., Paroutis, S., & Oviedo, L. (2022). Mutualism and the dynamics of new platform creation: a study of Cisco and Fog computing. Strategic Management Journal, 43 (3), 476-506. https://doi.org/10.1002/smj.3147
Abstract
How firms respond to the emergence of dominant platforms that undermine their competitiveness remains a strategic puzzle. Our longitudinal study shows how one incumbent, Cisco, responded to such a challenge by creating a new platform, Fog, without undermining the dominant platform, Cloud, where it played a complementor role. By developing a process model we reveal how a firm in a peripheral role in a platform ecosystem can reposition itself through a dynamic mix of material, symbolic and institutional actions to develop and legitimize an alternative platform. This can be done first through symbiosis with the dominant platform, then partial competition with it. We theorize the value of a mutualistic “rising tide lifts all boats” strategy in contrast to hostile “winner takes all” approaches
Keywords
SPECIAL ISSUE ARTICLE, SPECIAL ISSUE ARTICLES, Cloud and Edge computing, digital transformation, platform ecosystem, strategy process, symbolic strategies
Identifiers
smj3147
External DOI: https://doi.org/10.1002/smj.3147
This record's URL: https://www.repository.cam.ac.uk/handle/1810/334016
Rights
Licence:
http://creativecommons.org/licenses/by/4.0/
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