Improving Food Security through Entomophagy: Can Behavioural Interventions Influence Consumer Preference for Edible Insects?
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Publication Date
2022-04Journal Title
Sustainability (Switzerland)
ISSN
2071-1050
Publisher
MDPI AG
Type
Article
This Version
AM
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Show full item recordCitation
Bao, H., & Song, Y. (2022). Improving Food Security through Entomophagy: Can Behavioural Interventions Influence Consumer Preference for Edible Insects?. Sustainability (Switzerland) https://doi.org/10.3390/su14073875
Abstract
Compared with meats, edible insects taste just as good, are equally or even more nutritious, and have a significantly smaller environmental footprint. However, the adoption of entomophagy is still limited, particularly in Western countries. Considering the environmental benefits of entomophagy and its potential contribution to food security, it is important to understand factors that can influence the willingness to try edible insects as meat substitutes, and policy tools that can encourage the adoption of entomophagy. This research conducts online experiments to test the effect of a wide range of personal traits and a behavioural intervention combining social norm nudges and information boosts. Our findings suggest that behavioural interventions are cost-effective tools to promote the adoption of entomophagy; consumers can be nudged and educated on the basis of the environmental consequences of their individual food choices and are receptive to adopting entomophagy as a sustainable alternative to animal protein.
Embargo Lift Date
2025-03-22
Identifiers
External DOI: https://doi.org/10.3390/su14073875
This record's URL: https://www.repository.cam.ac.uk/handle/1810/335296
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