Digital twins can help organisations achieve various goals. In some cases, the end goal is for buildings and infrastructure to last longer, use less energy, and be safer. In others, it is enhancing the lives of people who interact with the built environment and its services. As highlighted by the Gemini Principles, these are not mutually exclusive aims, so wherever you are on your digital twin journey, it is important to consider other perspectives on the hybrid digital and physical systems you create. How will your digital twin fit into a wider ecosystem that provides services to all kinds of people? How will your asset’s performance impact the wider built environment and those who need to navigate it? Whose lives will be better if you share data securely and purposefully.