Academics’ perceptions of research impact and engagement through interactions on social media platforms
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Authors
Publication Date
2022Journal Title
Learning, Media and Technology
ISSN
1743-9884
Publisher
Informa UK Limited
Type
Article
This Version
VoR
Metadata
Show full item recordCitation
Jordan, K. (2022). Academics’ perceptions of research impact and engagement through interactions on social media platforms. Learning, Media and Technology https://doi.org/10.1080/17439884.2022.2065298
Abstract
The pursuit of greater research ‘impact’ has become embedded within Higher Education, through links to perceived value for money, and reified through institutional auditing processes. Academics are frequently encouraged to use social media as a means to facilitate public engagement and enhance research impact, as it offers the potential to connect with more diverse, non-academic audiences, and may lead to practical application of research findings. However, while social media training sessions are now common for academics and doctoral students, little is known about the relationship between use of social media and academics’ own perceptions of research impact and public engagement in practice. In this paper, findings are presented from text responses within a survey of academics (n=107) exploring examples of what they consider to be indicative of research impact through social media. This includes what academics perceive to be examples of high-impact interactions through social media, and how this is mediated by different platforms. The findings have practical implications for social media training for academics, and also suggest that institutional definitions of research impact may not account for the range of scholarly engagement social media platforms can facilitate.
Sponsorship
Society for Research in Higher Education (SRHE)
Identifiers
External DOI: https://doi.org/10.1080/17439884.2022.2065298
This record's URL: https://www.repository.cam.ac.uk/handle/1810/335992
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Licence URL: https://creativecommons.org/licenses/by-nc-nd/4.0/
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