Quantifying Exclusion for Digital Products and Interfaces
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Authors
Goodman-Deane, J
Bradley, M
Waller, S
Clarkson, PJ
Publication Date
2020Journal Title
Designing for Inclusion. Springer
Conference Name
CWUAAT 2020
ISBN
9783030438647
Publisher
Springer International Publishing
Type
Conference Object
This Version
AM
Metadata
Show full item recordCitation
Goodman-Deane, J., Bradley, M., Waller, S., & Clarkson, P. (2020). Quantifying Exclusion for Digital Products and Interfaces. Designing for Inclusion. Springer https://doi.org/10.1007/978-3-030-43865-4_15
Abstract
It is useful to be able to estimate the numbers of people who are likely to be unable to complete task steps in a user journey and thus are excluded from using a product or service. This helps to identify and prioritise design issues and can lead to improvements in design. Existing approaches to quantifying exclusion have proven valuable for non-digital products and services. However, they do not explicitly take into account additional factors that impact digital interface use, such as technology experience and willingness to explore an interface. Digital inclusion is increasingly important as many services now incorporate digital interaction patterns. Thus it would be valuable to extend exclusion analysis into the field of digital interfaces. To this end, this paper proposes a new model of digital exclusion. The model is supported by the identification of key user characteristics that affect digital exclusion. We also outline three different approaches for using this model in practice to estimate the inclusivity of a digital interface.
Sponsorship
Funded by the Department for Transport (DfT), was delivered through RSSB's TOC'16 project: Towards the Inclusive Railway
Identifiers
External DOI: https://doi.org/10.1007/978-3-030-43865-4_15
This record's URL: https://www.repository.cam.ac.uk/handle/1810/336737
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